How many sales did your ads bring? Measured, not guessed.
We set up product view, add to cart, checkout and purchase events correctly in your ikas store. Ad platforms learn from accurate data and you manage budget by real revenue.
- GA4 e-commerce events
- Meta Pixel and Conversions API
- Google Ads and TikTok conversions
- Reports verified against order data
What the tracking setup covers
Every event goes to the right platform, once, with the right data.
GA4 e-commerce tracking
Standard events such as view_item, add_to_cart, begin_checkout and purchase sent completely with product, price and coupon data.
Meta Pixel and Conversions API
Browser and server events sent with deduplication and better event match quality.
Google Ads and Merchant Center
Conversion tags, enhanced conversions, product feed and catalogue connection for Shopping campaigns.
TikTok and other channels
Event setup for TikTok Pixel, Pinterest and other ad channels.
Custom event tracking
Measuring behaviour specific to your business beyond standard events; heatmap and analytics tool setup.
Reporting and verification
Reports that compare platform data with ikas orders and show revenue and ROAS by channel.
How we work
- 01AuditWe find missing and double counted events in your current tags.
- 02Tracking planWe document which event goes to which platform with which data.
- 03SetupWe set up pixels, server side connections and product feeds.
- 04VerificationWe prove accuracy with test orders and event debugging tools.
Who this is for
- Stores whose ad dashboard sales do not match real sales
- Stores losing conversions after iOS and cookie limits
- Stores opening a new ad channel
- Teams that want data driven campaign decisions
What you get
- Tracking plan document
- Installed and tested pixels
- Server side conversion connections
- Product feed connections
- Sales report by channel
Frequently asked questions
How is Meta Pixel set up on ikas?
ikas has a built-in connection for Meta Pixel and Conversions API. We configure it correctly, test that events are deduplicated and match order data, and add extra event tracking when needed.
Why do ad dashboard sales differ from ikas sales?
Different attribution windows, blocked cookies, double counted events and missing server side connections are the most common causes. We audit the setup and show which part of the gap is a measurement error.
Will tracking break if I change themes?
Tracking set up through ikas built-in pixel connections works independently of the theme. After a theme change you only need to check events added specifically to the theme.
How is cookie consent handled?
We configure tags to respect the visitor's consent choices through the cookie banner. For legal texts we recommend working with your own advisor.
Let's talk about what we can do for your ikas store.
In a discovery call we listen to your needs and send you the scope and timeline in writing.